Online shoppers have short attention spans

Are you a fickle online shopper? If so, you're not alone. A recent Internet shopping and browsing survey found that U.S. consumers have a short attention span when browsing for products online. The survey, which was commissioned by SLI Systems and conducted by Zoomerang, found that 73 percent of respondents are ready to leave an e-commerce site within one to two minutes if they don't find what they are looking for. And 54 percent said they would only click through two or three pages of search results before giving up. It turns out that a good site search is important to shoppers; 36 percent of people said that they would not return to a retail site with poor search. One thing is certain, Web sites don't have much time to convince shoppers to stick around if they don't find what they are looking for quickly.