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November 28, 2007

Cyber Monday record: $733 million

As expected, online sales on "Cyber Monday," November 26th, hit a new record, of $733 million, according to numbers released by ComScore. However, despite marking the first day in which total ecommerce sales broke $700 million, Cyber Monday's record isn't likely to last for long. As it did last year, that number is expected to be eclipsed shortly by even higher one-day figures. "We expect that a number of individual shopping days during the coming weeks will surpass the Cyber Monday total, with some days potentially surpassing $800 million," said comScore chairman Gian Fulgoni. That number still doesn't come close to Black Friday's sales figures, which some put as high as $10 billion.

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