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October 02, 2007

Navigating the Kolcraft site for recall information a circuitous journey

“Seek and ye shall find” is a fine approach to spiritual harmony, but a lousy one to keeping your child safe.

Kolcraft recently recalled 12 styles of play yards for strangulation and suffocation hazards. Parents who heard of the recall might understandably have headed straight for the Kolcraft Web site  for the details. In fact, the Consumer Product Safety Commission directs them there, Consumer Reports directs them there, and Kolcraft’s own toll-free number 888-655-8484 directs them there.

But when we went to the Web site to check the details of the recall, as we routinely do, we had to follow a winding path to the actual recall notice, which has specifics on the names and model numbers affected. It was there, but we believe it takes too many clicks to find it. We’d much rather see a link placed directly on the home page, as many companies now do. It shouldn’t take so much hunting to get critical safety information into the hands of consumers -- especially when they are busy parents.

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