Study finds many consumers ignore food recalls
Only 60 percent of Americans have checked their cabinets for possibly contaminated food after a recall, a new study on consumer behavior found.
More than 25 percent have thrown away food after hearing about a recall, according to the Consumer Responses to Food Recalls study from Rutgers University, but only 10 percent have actually found a recalled food product.
The telephone survey found that more than one-in-ten Americans had eaten a food they thought had been recalled.
“Despite widespread awareness of recent foodborne illness outbreaks, and a sense that the number of food recalls is increasing, about half of Americans say that food recalls have had no impact on their lives,” William Hallman, a professor of human ecology at Rutgers University, School of Environmental and Biological Sciences, said. “Getting consumers to pay attention to news about recalls isn't the hard part but getting them to take the step of actually looking for recalled food products in their homes is a real challenge.”
Why aren't consumers being more careful with possibly contaminated foods?
Eighty-four percent said they pay close attention to news about food recalls, the study found, but a full 50 percent said that food recalls have had no impact on their lives.
Rutgers found that 38 percent of those polled thought that the food products they purchased were less likely to be recalled than those purchased by others.
The study was based on a survey of 1,101 Americans interviewed by telephone from Aug. 4 to Sept. 24, 2008. Since that time, there have been major recalls of both peanuts and pistachios because of salmonella contamination.
— James Klatell









