Study: Weak economy slows but can't stop growth in Americans' drinking
There aren't many industries which can claim better sales in 2008 than in 2007, but Americans bought more alcoholic drinks in a year of economic downturn than they did the year before, according to a new industry study.
Overall sales and consumption of spirits, beer, and wine did rise in 2008, according to according to data from The Beverage Information Group.
The booze business did see a slowdown, however, and the poor economy is to blame, the numbers show, as premium drinks took a hit and people bought more value-priced beverages.
Wine imports posted an aggregate decline of 1.7% in 2008 due to the effects of the recessionary environment, the weak value of the U.S. dollar and the grape surplus in Australia. While overall wine imports decreased, there were pockets of positive momentum among smaller importing countries like Argentina, Chile and New Zealand.
Sales of light beer were a bright spot, The Beverage Information Group said, with sales growing 2.2 percent, Light beers now represent almost 52 percent of the entire beer market.
Consumer Reports taste tested light beers earlier this year. Click here to see which brew won the battle.
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