With analysts predicting
aggressive holiday sales this season, many retailers have gotten a head start
on Black Friday by dangling generous discounts well in advance of Nov. 27.
Walmart, Kmart, Sears, Toys
“R” Us, Best Buy, CVS, Target, Staples, HH Gregg, Kohl’s, Lowe’s, and Ace
Hardware are some of the big names hoping to cash in by enticing early birds
with bargains prior to the day after Thanksgiving, traditionally one of the
busiest and bargain-laden shopping days of the year.
You can scope out many of
the deals – and rumors of deals – ahead of time at a variety of Web sites such
as Black Friday Ads, The Black Friday, TGI Black Friday, Black Friday Info, Deal News, Deal Taker, and Black Friday FM.
The most efficient way to discover
what’s on sale at your favorite stores or online is to sign up for e-mail
alerts. By doing so, you’ll also be privy to special offers like free
shipping, announcements of upcoming promotions, exclusive savings for store
credit-card holders, deals of the day, and periodic markdowns like special 3-hour sales. One note of caution,
however. Many of the doorbuster ads on retailer Web sites often lack a model
numbers for big-ticket items like computers and TV sets. That can hinder
comparison shopping.
This year, Walmart ushered
in Christmas on Halloween with Black Friday pricing on a variety of “secret”
in-store specials. They’ve also cut prices weekly on thousands of items from
bananas to board games throughout the holidays. More recently, the company
announced additional price rollbacks of an additional 20 to 30 percent on 100
popular toys, which comes of the heels of the chain’s season-long holiday promo
of 100 toys at $10. Perhaps of even more note, the chain said on Wednesday that it will
keep all of its stores open round-the-clock on Thanksgiving weekend and
implement new crowd-control measures in the aftermath of last’s years fatal
trampling of an employee during a frenetic Black Friday sale. The chain has
also devised another strategy to deter mayhem. Instead of lining up outside the
doors for the 5 a.m. sales to commence, people will be dispersed in gathering
areas throughout each store.
Over at Sears, the chain
began offering “Black Friday Now” deals on Oct. 31, and they’re slated to
continue every Saturday from 7 a.m. until noon through Thanksgiving. Some of the early bargains included a
Craftsman 302-piece mechanic's tool set at half off; a ProForma XP elliptical
exerciser for $400 (regularly $700), and a 42-in. Zenith Plasma TV for $499, a
$250 savings.
Kmart kicked off its “Better
than Black Friday” campaign last week, which features 15 new doorbusters on
Fridays. Some of the recent deals have included Protégé basketball shoes at $15
a pair, General Electric artificial Christmas trees at 25 to 33 percent off,
Basic Editions jeans at $7, and a Little Letters Learning Laptop at half price.
Earlier this week, Target
took aim at Walmart by taking pre-orders of some highly anticipated DVDs at
$10, the same price point they sell for at the nation’s largest retailer. The
$10 price applies to pre-orders on Target.com of 10 select DVDs: “Star Trek
XI,” “Night at the Museum: Battle of the Smithsonian,” “Harry Potter and the
Half-Blood Prince,” “Angels & Demons,” “Four Christmases,” “G-Force,” “My
Sister’s Keeper,” “Santa Buddies,” “Terminator Salvation,” and “Julie &
Julia.” At the same time, Target implemented price cuts on hundreds of hot new
toys from Fisher Price, Ni Hao Kai Lan, Barbie, LIV, Furreal, Star Wars, Ben
10, and Air Hogs. For guests
hoping to get a head start on the gifting season, November deals include over
400 price cuts, which began rolling out November 1. Many toys will be on sale
for 50 percent off through Nov. 25.
Best Buy is
making a pitch to draw in value-conscious consumers by offering a $250
computer, the cheapest laptop the chain’s ever sold. The Acer laptop, with a
Intel Celeron 900 processor, 2 GB memory, and a 160 GB hard drive, went on sale
in stores and online earlier this week.
Another electronics chain,
HH Gregg, is rolling out its pre-Thanksgiving blockbusters tomorrow and
Saturday from 10 a.m. to 9 p.m. Highlights include several Panasonic flat
screen HDTVs, notably a 58-inch
1080p model with three HDMI inputs for $1,500, several hundred dollars less
than we’ve seen elsewhere. If you’d prefer alternative to the models on sale,
the retailer is applying extra discounts of $20 to $200.