Here’s a twist: Don’t buy anything on Black Friday
By now, many of you have probably polished off your Thanksgiving feast, and are focusing on a big day of shopping ahead. In fact, our most recent holiday poll estimates that 50 million Americans will be descending on the malls tomorrow.
To most of us, Nov. 28 — Black Friday — is a day to take advantage of blockbuster sales. But there’s another group of folks — I’d call them consumers, but they’d surely take offense — who think all this focus on materialism is bunk, and they’re urging others to live more frugally and buy a whole lot less.
We’re not talking about a small commune of crackpots here, but an array of environmentalists, social activists, and concerned citizens in 65 countries, according to one of the event’s organizers, Kalle Lasn, co-founder of Adbusters Media Foundation, which has promoted Buy Nothing Day since 1992. Adbusters is a not-for-profit magazine, based in British Columbia, Canada, that’s concerned about “the erosion of our physical and cultural environments by commercial forces.”
So for the 17th year in a row, celebrants will mark Black Friday in their usual, unconventional manner, doing things like cutting up credit cards in malls, holding politically charged protests and vigils, and wheeling shopping carts without actually buying anything. Others will mark the occasion less demonstrably, with non-commercial street parties or by just going off on family outings. The idea is to do anything but open your wallet, Lasn says.
Continue reading "Here’s a twist: Don’t buy anything on Black Friday" »
Trouble is, the scare mail is based largely on old news, misleading information, or falsehoods. But there’s enough truth to some of the claims to make the message appear credible, thus discouraging some shoppers from buying the cards, which a 
• Don’t be desperate. True, a lot of retailers save their biggest bargains for Black Friday because so many people are out and about and in a spending mode. But competition for your shopping dollar is unusually intense this season, and retailers have been slashing prices aggressively for months. There’s no reason to believe that the wheeling and dealing will stop any time soon. So, if you miss out on one blockbuster, another will surely come along. This year, we’ve seen plenty of so-called one-day sales that were extended.
“Since gift cards never go on sale, some price-conscious shoppers will be passing up gift cards in favor of holiday bargains," said NRF President and CEO Tracy Mullin. “Retailers may need to make minor adjustments to holiday plans as fewer people may be hitting the stores in January to redeem gift cards.”








