Selections from Consumer Reports' Selling It

In each issue of Consumer Reports, the Selling It page covers the goofs, glitches, gotchas, and howlers that appear on product packaging, in advertising, and elsewhere. Below you’ll find a few recent Selling It entries that relate to the home. We’ll present these pieces on this blog from time to time. (Click on each image to enlarge it.)

Look for more Selling It items on our Web site—new ones are added monthly—and submit ideas to this section.

Military mix-up
This offer for a door knocker (right) says, “Show your pride for our Armed Services.” Just don’t be picky about which service you support. As a Maryland reader pointed out, the knocker identified as “Army design” has the Navy design; “Navy” is Air Force, and “Air Force” is Army. The Marines design is correct. (From the December 2007 issue of Consumer Reports.)

Maybe you use scissors?   
Cuisinart’s Mini-Prep food processor (right) came with directions to heed before use: To get an even chop, “always cut large pieces of food into smaller pieces of even size—about 1/2 inch.” (From the January 2008 issue of Consumer Reports.)

A kinda sorta guarantee
The language on the package at right is common in lightbulb packaging (longevity depends on how bulbs are used), but those two tiny words—"up to"—still shed very little light. As a Georgia reader reasoned, “If it lasts one minute, one hour, or one day it fulfills the guarantee.” (From the February 2008 issue of Consumer Reports.)

Gee, no GE
This package for a replacement part (left) had a Massachusetts reader scratching her head. (From the March 2008 issue of Consumer Reports.)

Essential information: Learn more about entry doors and door locks. Find the best food processor. Consider replacing incandescent lightbulbs with compact fluorescent lightbulbs. Choose a new coffeemaker.

Protect Your Investment: Don't be a bump key victim

A Google search of the term “bump keys” provides 50,200 results, a lot for a term many of you might not be aware of but a minute number in a world where “Britney Spears” generates 99,300,000 results and “Barack Obama" nets 29,600,000.

But that doesn't mean bump keys aren't big. Depending on whom you talk to, this illegal activity is on the rise. In a nutshell, a bump key (shown) allows a burglar to modify a key and use it, along with a “bumping” tool like a mallet or hammer, to open a lock.

What’s disturbing about the Google results for bump keys is that the search links you to video tutorials on how to pick locks and sites that sells bump-keys sets that, as one puts it, “Easily open doors and locks.”

Read “Unlocking the truth behind bump keys” to learn how to avoid break-ins at your home. And follow our advice below to prevent a break-in at your home.

International Builders’ Show Product Preview: Kwikset SmartKey

The Kwikset SmartKey is the first door lock you can rekey in seconds without having to replace the lock. That means you can let contractors or painters into you home with the key you gave them, say when you’re at work or our of town on vacation, then cancel that key when the job is done. The SmartKey comes with two keys and a specially shaped “Learn Tool.”

Rekeying a key takes only three steps:
1. Insert a functioning key and turn it clockwise.

2. Insert the Learn Tool into the slot above the key to reset the lock mechanism, then remove the tool and key.

3. Insert the new key and turn it counterclockwise. (See how the SmartKey works.)

Kwikset claims SmartKey locks also prevents lock bumping—a technique where thieves use filed-down keys to jiggle the pins and turn the cylinder—by replacing the usual pin and tumbler design with side-locking bars. Note that we don’t know how SmartKey locks will perform in a kick-in attempt, the most common variety of forced entry

Finishes include antique bronze and rustic pewter, among others. Dead bolts, lever locks, and knob locks cost about $30 and handleset locks about $120. Additional keys for cost about $1.70; rekey sets from KwikSet include six keys for about $10, saving you the hassle of changing locks for security if someone loses or doesn’t return a key. SmartKey locks are sold at home centers and hardware stores nationwide.—Kimberly Janeway

Essential information: Read our expert advice to make your doors secure and these reports on entry doors and door locks.