In some of its ads and infomercials, vacuum maker Oreck calls its $600 Oreck Halo the "world's only UV-C germ-killing vacuum." Other spots feature families with small children lying on a carpeted floor, crawling across the kitchen, or scurrying in from the outdoors. "The MRSA is very alarming," says a concerned father in one TV ad, after the potentially deadly bacterium is discovered in his home.
Such engaging claims have likely piqued the interest of many consumers. But they've also interested the Federal Trade Commission, following a referral by the National Advertising Division of the Council of Better Business Bureaus. After Oreck declined to participate in the NAD process, in which national advertising claims are reviewed for truthfulness and accuracy, the organization referred the matter to the FTC.
Vacuum manufacturer Dyson initiated a challenge about the Oreck Halo with the NAD in March 2009, about six weeks after Oreck's February 3, 2009, launch of the vacuum. Dyson was concerned about two claims by Oreck that said the Halo can "Kill and reduce germs on all of your floors while you vacuum" and "Reduced up to 99.9% of bacteria in laboratory testing."
In a response to the NAD, Oreck, which had acquired the Halo trademark and certain assets from Halo Technologies, Inc. in July 2008, said it was cooperating with the FTC to address its advertising.
This isn't the first time the NAD has looked at the Halo. In early 2008, when Halo was still owned by Halo Technologies, the NAD reviewed a challenge filed by Bissell Homecare, Inc. that cited several health-related and superiority claims made by Halo Technologies in its print and Web advertising and on product packaging. The NAD released a ruling on February 13, 2008, that included two key NAD recommendations:
• Halo should discontinue claims involving traditional vacuums (for example, "Some folks might . . . try using traditional vacuum cleaners, but all that does is disperse these things that cause the symptoms of allergies") because of the absence of comparative testing.
• Halo should qualify any "germ killing" claims by explaining that ultraviolet light can kill certain bacteria and allergens on the surface of carpeting if they are exposed to the light for a sufficient period of time, without implying that the vacuum can instantly kill all germs and dust mites embedded in the carpet, reduce or eliminate the incidence of allergies, or provide any health benefit.
The manufacturer disagreed with the NAD's findings, although it agreed to take them into consideration in its future advertising.
Regarding the current NAD review, in an e-mail to Consumer Reports, Oreck stated, "In the prior NAD matter involving Halo Technologies, the NAD found the light chamber to be effective in laboratory testing. The NAD only questioned actual consumer use testing."
Specifically, the NAD ruled that Halo Technology's original testing did not "determine the impact of the UV-C light emitted from the Halo vacuum on dust mites and allergens in carpet during actual use. This is important because in addition to the germs on the carpet surface, dust mites and allergens are also commonly found within the fibers of carpeting and far below the surface."
Oreck's e-mail went on to say that the manufacturer has since "commissioned and obtained consumer use testing by a national expert. The results are on Oreck's Web site and in Oreck's infomercial." Oreck added that the FTC has not requested additional information or action. Therefore, its advertising claims are presumably allowed to stand, at least for the time being.
We haven't reviewed the Oreck Halo but did test the Halo UVX, $400, for an October 2008 report on vacuum cleaners. While the UVX was excellent at cleaning bare floors, it was merely good on carpets, and our engineers found it noisy and hard to handle. It ranked 33rd out of 36 among upright vacuums. (The Oreck Dutch Tech DTX1400 canister, $900, in our ratings is a very good canister vacuum that excelled at cleaning bare floors and picking up pet hair. The Oreck XL Deluxe U3760HH, $400, is a good upright that also excelled at bare floors and pet hair.)
Oreck says its Halo benefits from "100 design and performance enhancements" made to the original technology, but none of them relate to its germ-killing abilities. "The Oreck Halo light chamber did not require improvements to be effective," says Oreck.—Daniel DiClerico | e-mail | Twitter | Forums | Facebook
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