Green grows among U.S. companies

Seventy-one percent of U.S. companies have adopted a green design approach when it comes to their products, and 83 percent say they factor environmental matters into their strategic decisions, according to the "How Mature Is the Green Supply Chain?” report by BearingPoint, a management-and-technology consulting firm.

The recently released report, based on a survey of more than 600 professionals from companies in a variety of business sectors, looked at how companies are reacting to the growing green awareness in this country and abroad. (Download the report.)

It's no surprise that companies are trying to capitalize on the increasing consumer knowledge of things green by introducing claimed eco-friendly products, including household cleaners like the Clorox Green Works shown here.

You might describe some of these  environmentally aimed corporate efforts as greenwashing, one of our Buzzwords. Be sure to visit the Home & Garden blog on a regular basis for the latest information on new products and analysis of just how green they really are.