Big Corn is fighting it out with the Big Apple in ad wars. Last year, the
Corn Refiners Association launched a series of ads defending the processed sweetener against its attackers. This year, The New York Department of Health and Mental Hygiene launched ads asking subway riders if they were "
pouring on the pounds." The posters depict a bottle of soda, sports drink, or sweetened ice tea morphing into blobs of fat as it’s poured into a glass. Now, the deceptively named Center for Consumer Freedom is getting in on the food fight.
The group—which
according to SourceWatch was founded with tobacco industry funding and has been financed in the past by sweetened-beverage companies, including Coca-Cola, among other major food industry players—launched it’s own poster in New York asking "
Big Apple or Big Brother?" Now the group has launched a
million dollar ad campaign defending high fructose corn syrup.
The SweetScam campaign includes
this ad, which depicts a sugar cube, a honey bear, and an ear of corn in a police line-up for causing weight gain. The "victim" isn’t sure which culprit is to blame, but thinks it might be the corn because he’s "seen that high fructose corn syrup guy on the news." The police officer informs him they all have the same calories, and are "processed by the body the same way too." He releases the sticky suspects after determining that the victim is "making this stuff up without any proof."
The point is summed up as "a sugar is a sugar." To a certain extent that’s true—and most Americans would do well to consume less of all of them. According to the U.S. Department of Agriculture, the average American should consume no more than about 40 grams (approximately 10 teaspoons) of added sugars a day–added sugars don’t include those that occur naturally in fruit and other foods. But the average American consumes more than twice that amount about 22 teaspoons per day, and adolescent boys between 14 and 18 consume more than three times more, about 34 teaspoons per day.