Panasonic’s Viera Cast screen was easy to navigate, but had less content than some other models. (Click to enlarge.)
One of the more interesting features now available on some TVs is the ability to access online content directly from the TV. Almost all the major brands offer some degree of online interactivity—typically in step-up models—which can range from simple RSS news feeds to the ability to stream full-length movies.
We recently tested online services on TVs from LG, Panasonic, Samsung, and Sony. (Mitsubishi, Sharp, and Vizio, include this feature on some sets.) Of the models we tested, all except Panasonic use a version of the widget-based platform developed by Yahoo, with a row of icons that appears on the screen, typically across the bottom.
With these widgets, you can directly access Web-based applications, such as weather, stock updates, financial news, Flickr photos, YouTube videos, eBay auctions, and other content in real time on the TV. New content providers are constantly being added, and some TVs will either automatically add these new widgets or prompt you to check for updates. Among the offerings are streaming entertainment services, such as movies from Amazon (Amazon Video On Demand), Netflix, Blockbuster (Blockbuuster OnDemand), and Vudu, or Internet radio stations such as Pandora or Slacker.
At the time of our tests, LG’s NetCast service had the most movie options, with access to both Netflix and Vudu. Sony’s Bravia Internet Video service had the most overall content (much of it targeting niche interests), including the ability to stream movies from Amazon Video On Demand and music from Slacker. (Netflix is slated to be added this fall.) Panasonic’s Viera Cast also offers Amazon’s streaming movie service. At the time of our testing, Samsung’s Medi@2.0 service lacked a movie service, though Blockbuster OnDemand is slated to be available on some sets this fall.
Vudu is available on some Mitsubishi models, and Vizio claims its VIA online platform, available on some VXT-series sets that will be ready in late November or early December, will include Amazon, Blockbuster, Netflix and Vudu, plus Rhapsody’s music service. Sharp won’t offer a video service via its AquosNet online service until next year.