There's still time to get a new high-definition TV delivered and set up before Super Bowl Sunday, but the countdown clock is ticking.
Best Buy and Circuit City, two of the biggest players in the TV business, promise they'll have your new set up and running by kickoff as long as you seal the deal by Jan. 26 or Jan. 30, respectively. Online giant Amazon.com has a cut-off date of Jan. 26. P.C. Richard & Sons, a regional chain in the Northeast, takes the prize for last-minute specials, giving procrastinators up to noon on game day to buy a set in a New York or New Jersey store. That's the big picture—with all these deals, there are restrictions and caveats, as spelled out below.
Sears doesn't specifically guarantee delivery by Feb. 3, but a random check of various models on the company's web site showed that we could have some TVs delivered before game day, depending on zip code. That doesn't include setup; you'd have to call Sears to see when you could get an appointment in your area.
Of course, if you're willing and able to haul your big-screen set home from the store and set it up yourself, you have more time and more options. You can order a set online and pick it up at a local store with Best Buy, Circuit City, Sears, and Wal-mart, or you can head over to a nearby Target or a Costco warehouse for a cash-and-carry transaction.
Don't forget that you'll need high-def TV service in place to enjoy the game in all its big-screen splendor. For cable, satellite, or phone-company fiber-optic service, that means a high-def receiver and service package. If you don't already have such a setup, call your provider ASAP to get the ball rolling. Depending on the company, you can pick up the equipment at a local outlet or have it shipped or delivered. For free off-air broadcasts, all you need is a UHF/VHF antenna hooked up to your new TV (all new sets have the required digital tuner). That's assuming you're in a location where you can pull in signals, without tall buildings, trees, or mountains obstructing transmission.
Then there's the actual setup—putting all the plugs in all the right places. If you've paid for installation, which might run you $100 to $150 for a basic setup, the retailer's crew will hook everything up and make sure you have a high-def picture coming in. Doing it yourself isn't that hard, though. You plug the incoming cable into the HD receiver, then use an HDMI cable, or component-video and audio cables, to connect the receiver to the TV. Tune in an HD channel, and you should be good to go. You should also check the TV's settings to make sure you're getting a full-screen picture with optimal image quality.
One final tip: Hang onto your receipts and check prices for a month or two after your purchase. Many retailers offer a 30-day or 60-day price guarantee, and you can collect the difference if your set is sold at a lower price either at the store itself or at a competitor during that period.
Check out Consumer Reports' Guide to Super Bowl Sunday for more HDTV shopping advice, including access to our Ratings of HDTVs and for tips on throwing a great Super Bowl party.
Now, it's on to the players.