Click for the the Droid promo site (with ad).
Verizon has begun running a hard-hitting ad aimed at building excitement for its first phone powered by Google's Android-operating system. Dubbed the Droid, the phone, which until recently went by the code name "Sholes," is expected in early November. It joins other Android-powered phones already on the market, including T-Mobile's G1 and myTouch, HTC's Hero on the Sprint network, and the Motorola Cliq, which debuts this Friday.
The ad, which first appeared on network TV over the weekend promotes the Droid mostly by assaulting the iPhone, the Apple smart phone.Over happy pop music and rapid-fire images, apparently to emulate Apple's own advertisements, the ad highlights the iPhone's limitations, including these:
- The lack of a physical keyboard
- An inability to run simultaneous applications
- The absence of a 5-megapixel camera
- It's hard to personalize
- Its batteries are not replaceable by the user
The happy music ends abruptly, and the ad shifts to emulating a futuristic broadcast alerting the masses that a new mobile challenger will arrive in November. Viewers are directed to DroidDoes.com, a Verizon site that brags that the Droid possesses the missing iPhone features. It also highlights the new 2.0 version of the Android operating system, which succeeds the existing 1.5 version.
Some people who’ve handled the device say the Droid is the most sophisticated mobile device to hit the market to date from a hardware standpoint. When you combine that with the Verizon network, a consistent leader in our cell-phone service Ratings, available to subscribers, you’ve got a promising challenger to the iPhone.