CES 2008: Life in the third dimension

Though it's a challenge to identify significant trends in the hardware at this year's CES, there's one that has been creeping up on us for a few years and could break through as the "next big thing"—if the industry gets it right. It's 3-D TV.

Digital TVs have gotten big, bright and sharp enough, by anyone's measure. But, though sales have been anything but flat, the picture on the screen still is. Movie and game producers would like to change that, and bring the enveloping visual experience you might have seen in a 3-D IMAX film into your living room.

Presented well, as in a few of the CES demonstrations we've watched, 3-D can be strikingly effective in drawing you closer to the action, adding realism and depth to scenes, especially ones portraying movement towards or away from the viewer. The degree of 3-D's enhancement to video is much like the move from monophonic sound to stereo was in the 1950's, at least in this viewer's experience.

The "magic" needed for 3-D is simply to have a slightly different view of the content presented to your left and right eyes, just as you see in real life. The technology is actually waiting, in some new TVs from big makers like Samsung and Mitsubishi, labeled "3D-Ready." These DLP or plasma TVs can show successive images fast enough to allow alternating right-eye and left-eye views while keeping the motion smooth. (LCD TVs are currently unable to switch images quickly enough for this kind of 3-D.)

Two more devices need to be added on to a 3D-Ready TV to complete the picture. First, you need special glasses that can rapidly switch each lens from clear to opaque in sync with the TV images. Second, you need a special DVD player—or game console, or PC adapter—that can feed the 3-D content to the TV. We expect to see the home-theater and gaming industries trickle out add-on systems—perhaps later this year—that will enable 3-D viewing.

Of course, you'll need to have the content itself. Some movies already "in the can," both animated ones like Polar Express and live-action ones like Beowulf, were produced in 3-D versions. These movies will probably be released on 3-D-enabled Blu-Ray discs.

And, most games produced today, for either computers or game consoles, are easily adapted for 3-D presentation. In fact, there are already several technologies being applied to computer displays that can present game graphics in 3-D. (Our upcoming tests of displays will include one of these.) Each of these technologies has its limitations, and it remains to be "seen" which ones prove to be practical and effective enough to catch on.

—Dean Gallea, Senior Program Leader

Wal-Mart Black Friday Ads Lack Last Year’s Fireworks

After weeks of speculation, Wal-Mart unveiled its Black Friday ad early this morning, and while it isn’t short on great buys—including, for example, a sub-$800 42-inch 1080p LCD and a sub-$1,400 50-inch 720p plasma—it seemed to lack the punch of last year’s promotion, which triggered severe price drops on a highly rated Panasonic 42-inch plasma HDTV.

This year, TV promotions are centered largely on models from Polaroid, a secondary brand whose models haven’t done particularly well in CR’s HDTV Ratings. For example, as part of a Friday-only, 5:00 a.m. to 11:00 a.m. doorbuster sale, Wal-Mart is offering a 42-inch 1080p Polaroid LCD TV for $798, while a 32-inch 720p Polaroid LCD TV is priced at $448. Other TV deals good only during that time include a $448 26-inch Polaroid LCD TV/DVD combo, and a $198 Emerson LCD TV.

For those looking a set from a major brand, Wal-Mart has a 50-inch Philips 720p plasma for $1,397, a $1,196 46-inch 720p LCD model from RCA, a 37-inch Sanyo LCD TV for $847, and a 32-inch Samsung LCD set for $796. While we don’t know the specific models, Samsung has consistently been one of the top-rated LCD brands, and Philips’ plasma models have typically been very good. LCD models from RCA and Sanyo haven’t done quite as well, although both have been solid performers that are often good values.

Other electronics sale items include:

• a $198 Panasonic DVD camcorder
• a $145 Magnavox DVD recorder
• a $30 Magnavox upconverting DVD player
• a $50 8-inch portable DVD player from an unspecified brand
• a $129 Garmin StreetPilot c330 portable GPS
• a $199 8.1-megapixel Nikon Coolpix S51 digital camera
• a $149 Polaroid 8-megapixel camera and 6-inch digital photo frame bundle
• a $50 8-inch digital photo frame from Venturer
• a $119 HP digital camera (5megapixel) and printer bundle
• a $398 Compaq Presario desktop PC with 1GB of memory and a 17-inch monitor
• and a choice of either a 15.4-inch AMD Turion-powered notebook PC or an Athlon-powered desktop PC with a 19-inch widescreen monitor—both from Dell—for $598.

In addition to these advertised specials, Wal-Mart says it will have “secret” in-store specials for both Friday and Saturday, which will be revealed on the walmart.com website on Thanksgiving day. The chain’s Black Friday specials are good only while supplies last, and a disclaimer mentions that brands could vary by store.

—James K. Willcox

Black Friday HDTV Deals from CompUSA, Staples

Black Friday ads leaked for computer chains CompUSA and Staples show that both stores will have a select number of TV deals available during special limited-hour in-store sales events.

CompUSA is running a two-day pre-Thanksgiving sale this Friday and Saturday (Nov. 16 and 17), during which you can get a 50-inch Zenith plasma HDTV (Z50PX2D) for $1,000 and a 19-inch Envision LCD monitor for $140.

The store will open on Thanksgiving for just three hours, from 9:00 p.m. until midnight, then reopen at 5 a.m. on Friday morning. Specials include the 37-inch Olevia 537H LCD TV for $600; this model did very well in our tests. Other electronics deals include a $500 Athlon-based HP notebook PC with 2GB of RAM, a 22-inch Envision widescreen LCD PC monitor for $150, a $45 7-inch digital photo frame, a $60 7-inch portable DVD player, and a $148 Magellan Maestro 3100 GPS.

On Black Friday, TV deals from CompUSA include a 47-inch 1080p LCD TV from LG Electronics for $1,500 after a $500 instant savings. While we haven’t tested this model, the LG 47LC7DF, another 47-inch LG 1080p TV did very well. A 26-inch LG LCD TV will cost $600 after $150 instant savings, and Sharp’s 46-inch 1080p LC-46D64U LCD set will cost $1,700 after $800 instant savings. Samsung TV deals include the 50-inch HP-T5044 plasma for $1,300—$100 less than at Best Buy's or Circuit City's Black Friday sales. We haven’t tested this particular model, but Samsung plasma TVs have consistently done very well in our tests. Samsung’s 46-inch LN-T4661F, CR’s top-rated 1080p LCD TV, will be $2,000.

You’ll have to be an early bird to get a deal at Staples’ sale, which runs from 6:00 a.m. to 10:00 a.m. on Friday. If supplies last, you could walk away with an unspecified 42-inch LCD TV for $800, while a 32-inch model is $450. Both sets appear to be Envision models.

Other Staples deals include a $350 Intel-powered Compaq notebook computer with 1GB of RAM and a 17-inch Acer LCD monitor for $90.

—James K. Willcox

Plasma TVs on Black Friday: How Low Can You Go?

A sneak preview of the Black Friday circulars from the largest electronics retailers shows that plasma TVs will once again be at the center of promotional activity this Thanksgiving weekend. And you won’t have to settle for a little-known off-brand to get a great deal: Leading the Black Friday charge are sub-$1,000 42-inch plasmas from Panasonic, consistently one of our top-rated brands.

Best Buy, for example, is offering Panasonic’s TH-42PE7U model at a doorbuster special price of only $900. We couldn’t find that model number within Panasonic’s model listings (apparently it’s a Black Friday special made especially for Best Buy), but Panasonic plasma TVs in our Ratings have been top-notch. If you venture to Circuit City for its six-hour special, you’ll see the TH-42PX75U—the smaller sibling of a CR Best Buy model—for $1,000.

If you want to buy either of these plasma sets, plan to be among the first in line when the stores open at 5:00 a.m. on Friday. Best Buy says it will have at least 15 sets per store, while Circuit only states that quantities are limited. Neither chain will offer rainchecks or substitutions on promotional items like these.

You won’t be disappointed if you’re looking for a bigger screen. At both Circuit City and Best Buy, the 50-inch Samsung HPT5044 plasma set will be $1,400, while a 50-inch Zenith (Z50P3) will be only $1,000. We haven’t tested this particular Samsung, but its plasma TVs have consistently done very well in our tests. We haven’t tested any Zenith plasmas.

LCD sets will be well-represented in the stores as well. Among the sale items you’ll find at Circuit City are the Sharp 46-inch LC-46D64U, a 720p set, for $1,300 and the 52-inch LC-52D64U with 1080p resolution for $2,200. (All TVs mentioned in this blog are 720p unless specified as 1080p.) Several LCD sets from Sharp, one of the biggest names in LCDs, have done very well in our recent Ratings, though others—especially older sets—have been middling.

[11.15.07 Update: As pointed out in the comments below, the Sharp LC-46D64U is a 1080p set.-Ed.]

Here are some additional HDTV deals at Circuit City for Black Friday:
• a 42-inch Sharp LCD (LC-42D43U, Sharp’s budget line) for $800
• a 32-inch Sharp LCD HDTV (LC-32SH12U) for $600
• a 40-inch Polaroid LCD (PLD 4011-TLXB) $700 (Polaroid has been a lower-rated brand in our tests)
• a 32-inch Element LCD TV, $400
• a 50-inch Samsung SlimDLP rear-projection HDTV (HL-T5075S), $800 (Samsung has been one of the better-rated rear-projection TV brands)
• a 65-inch Toshiba rear-projection DLP set for $1,500 (Toshiba has been a top-rated rear-projection brand in our tests)

In other deals, Circuit City will be offering a Samsung Blu-ray player (BDP-1400) for $378, a $180 JVC MiniDV camcorder, a $100 Mio portable GPS, and $300 Compaq Pentium notebook PC with 1GB of RAM and a free printer and router, and $230 Acer Pentium D desktop PC with a 17-inch LCD.

Here are some additional Black Friday HDTV deals being offered at Best Buy:

• a 47-inch Westinghouse 1080p LCD (TX-47F430S) for $1,300 (a CR-tested model, this one has very good overall picture quality)
• a 42-inch HP 1080p LCD (LC4276N) for $997 (a low-rated CR model)
• a 37-inch Dynex LCD for $630
• a 32-inch Philips LCD (32PFL5332D) for $600
• a 26-inch Magnavox LCD TV/DVD combo $480
• a 65-inch Mitsubishi 1080p DLP rear-projection HDTV (WD-65733) for $1,500 (we recently tested a step-up model, the WD-65734, which did very well).

Other electronics deals include:
• a $200 Toshiba HD-A3 HD DVD player (with 7 free movies)
• a $400 Samsung BD-P1400 Blu-ray player (with 7 free movies)
• a $150 Panasonic MiniDV camcorder (PV-GS80)
• a $400 Sony notebook computer with a 15.3-inch screen, 1GB of RAM and a 120GB hard drive
• a $200 eMachines Celeron desktop PC with a 17-inch monitor, 1GB of RAM and a free a Canon all-in-one color printer
• a $400 Compaq Pentium desktop computer with a 17-inch widescreen monitor and Canon all-in-one color printer
• a $120 TomTom One LE GPS
• a $75 Samsung 1080p upconverting DVD player
• a $99 500-watt 5.1-channel Sony receiver
• a $200 300-watt Harmon Kardon 5.1-channel 1080p receiver

As always, we’ll continue looking out for the best deals on our best-rated HDTVs.

—James K. Willcox