HDTV: Adjust the picture for best quality

When you turn on your new high-definition TV, it probably won't look as stunning as it did in the showroom. The default, out-of-the-box settings on most HDTVs are designed to create a super-bright, vividly colored image, but they're almost always a bad choice for use at home. Here in our labs, our engineers fine-tune each set before evaluating the picture. It's likely the TVs in our Ratings would have much lower scores if we didn't.

You don't need an engineering degree to get the most from your HDTV. The easiest way to adjust picture quality is to use one of the preset picture modes. (Press menu on the remote and find picture or video controls.) Most TVs are set to Vivid or Dynamic (names vary by brand), but we've found that modes like Natural, Cinema, or Pro generally provide the most pleasing, natural-looking picture. Play around with the choices and see which looks best. Finding the right mode might be all you need to do.

You can also adjust picture settings individually rather than using a preset mode. One simple method is to set the brightness, contrast, color, and tint controls to a middle or neutral position, then move them up and down until the image pleases you. Also, turn off sharpness, noise reduction, and image-enhancement. This approach generally results in a decent picture.

If you're more adventurous, try these seven steps to better picture quality. You'll find more detail in our article on tuning your TV.

HDTV Ratings: The best lower-cost high-def front projectors

Although I've been writing about front-projection video systems for almost a decade, and envying those who had them, only recently have high-def models come down enough in price for me to consider buying one. Also, moving from a one-bedroom apartment in New York City to a larger home in the suburbs allowed me to carve out a separate space dedicated to watching movies and listening to music.

Now that I've been living with my system—a 1080p DLP projector, 106-inch 16:9 screen, and 7.2-channel surround-sound system—for more than a month, I can say it was worth the wait. There's no home-entertainment experience that can compare to a movie presented in all its high-def glory on a very large screen, backed by a powerful surround-sound soundtrack. Even my primary 50-inch plasma TV (a far larger set than I ever imagined I'd have) can't deliver the same kind of visceral impact you can get from a front-projection system.

I can honestly say that I now generally prefer watching high-def movies at home to seeing them on the seemingly ever-shrinking screens in the multiplexes at the mall. (Plus a bottle of water doesn't cost me $4, and I don't have to endure 30 seconds of Abba's "Dancing Queen" while someone rummages through a bag for a cell phone.)

If you've been contemplating building your own truly big-screen home theater, the good news is that our just-posted Ratings of front-projection TVs (available to subscribers) echo my own experience. Front projectors continue to get more affordable, and better, every year.

(Need help deciding? Read our free "Is a projector right for you?" report for important buying guide information. If you'd rather stick with a conventional flat-panel HDTV, we've recently updated our Ratings of LCD TVs and Ratings of plasma TVs, too. Those Ratings are also available to online subscribers only. But read my other post, Ratings: The best LCD and plasma TVs, for a general overview. And see all our blog posts about plasma TVs and LCD TVs, for the latest news.)

CES 2008: Puzzling Products

I've been at this longer than most product evaluators—and WAY longer than most bloggers—so when I see a new product, I look past the flashy demos and colorful brochures, and ask some fundamental questions: Does this product improve upon, or at least match, what has gone before? Does it fill a need—real or perceived—in its intended market? Does it have the potential to enhance one's quality of life? Is it good value for the money? Does it fulfill its claims? Is it environmentally friendly?

As we browse the tumult of hundreds of small companies' booths at CES, we have to quickly filter out those of interest, which I do by categorizing the featured products in about a second or two. If the process takes longer, it's often because my eye falls on something puzzling, usually because one of my fundamental questions pops out. Here are a few of the products and ideas I saw here at CES, that I struggle with trying to figure out "what were they thinking?" I don't mention brands, because in most cases, there is more than one manufacturer producing something similar. Go figure…

Mirrored TV screens. I first saw this in a superstore in London, where traditional home décor and electronics clash. Now it's in the U.S. Put your flat-screen TV behind a one-way (half-silvered) mirror, and it disappears when it's shut off. But when the TV is on, that mirror still reflects light-colored objects—walls, clothing, furniture—negating efforts by the TV maker to design a nice, high-contrast image with deep blacks. More, the silvered glass blocks much of the light, making the image dim. (Click on the image at right for a closer look at what I saw on while walking the CES exhibit floors.) You could watch in the dark, but if you're willing to do that, you might as well use a front-projection TV, which would also solve the problem of the screen being visible.

Wide-screen digital photo frames. Nearly all digital cameras take pictures with a "standard" aspect ratio, usually 4:3 or 3:2, nearly matching traditional film and photo shapes, as well as picture frames. So, why are so many of the new digital photo frames we're seeing have screens shaped more like HDTV's 16:9 aspect ratio? Set to use the whole screen, they chop off bit of the top and bottom of each photo. Set to show the whole photo, they have black bars on the sides. (If you have Flash software installed, you can view our recent online video review of new digital picture frames for good examples of this, as well as the "mirror effect" described above.) Vertical photos have even larger black bars and are smaller than they would be on a 4:3 screen of the same area.

Inch-diameter speaker cables made of exotic materials. If your speakers were hundreds of feet away from your sound system, heavy cables (click on image at right for a closer look) would make sense, as the resistance of thin wire causes power loss and can affect the sound. But, for home use, anything short of a 50-foot cable run needs only the thinner 14- to 16-gauge cable that sells for about 50 cents a foot at your local Radio Shack.

Proprietary protocols instead of standards. Standards for wireless connectivity—such as Wi-Fi and WiMax for mobile networking, HomePlug for power-line networks, and Insteon and Z-Wave for home controls—are developed for two main reasons. First, standards ensure that products from different manufacturers can be made to work with each other. Second, they help ensure that a standards-based device doesn't interfere with another standards-based device that may be operating nearby. Some manufacturers violate standards to gain a small edge in performance over competitors, but that edge usually only applies when working with other products from the same manufacturer, and often disappears in real world situations anyway.

10,000-watt subwoofer amplifiers for cars. Sorry, but I just had to include this one. Call me a curmudgeon, but a product that violates every one of my fundamental issues just begs mentioning.

—Dean Gallea, Senior Program Leader

HDTVs: Best Black Friday Specials

To help you get the best TV at the best price the day after Thanksgiving, we've scoured countless Black Friday circulars, websites, and online forums to find the best deals available.

You may want to begin your shopping before Friday if you have time. As we've noted, a number of retailers have already jump-started Black Friday with pre-holiday specials—like a $99 price for Toshiba’s HD-A2 HD DV, an offer that was immediately matched by Best Buy, and Sears' $770 price on a 42-inch Hitachi "1080" (1280x1080) plasma (model P42H401). Other such deals may crop up before the doors open on Friday; check retailers' websites.

Without further ado, here are our best Black Friday deals on HDTVs. We list only brands that have had one or more recommended models in our Ratings over the past year, though untested models, of course, may differ. In some cases, as noted, we've tested the model, and comment on its performance. (Note: Our test results and comments on those models are accessible only to ConsumerReports.org subscribers. Click here to subscribe and get instant access to that detailed information, as well as to our latest LCD TV Ratings, plasma TVs Ratings, rear-projection TV Ratings and Ratings for front projectors.)

LCD HDTVs

• Olevia 32-inch LCD (no model listed) for $420 at Kmart
• Vizio 32-inch LCD (VXLHDTV32) for $599 at Sears
• Olevia 37-inch LCD (537H) for $600 (a tested model, image above, that we recommend) at CompUSA
• Olevia 37-inch LCD (237T) for $549 at Target
• Vizio 37-inch LCD (unspecified model) for $600 at BJ's
• Sharp 42-inch 720p LCD (LC-42D43U, a larger sibling to a 37-inch Sharp that performed decently in our tests) for $800 at Circuit City
• Olevia 42-inch LCD (242T) for $700 at MicroCenter and BJ's (unspecified model)
• Sharp 46-inch 1080p LCD (LC-46D64U) for $1,300 at Circuit City
• Sony 46-inch Bravia LCD TV for $1,500 at Sears. LCD sets from Sony have consistently been among the best performers in our tests.
• Olevia 47-inch 1080p LCD for $1,000 at BJ's
• Westinghouse 47-inch 1080p LCD TV (TX-47F430S, a tested model with very good picture quality) for $1,300 at Best Buy
• LG 47-inch 1080p LCD TV (47LC7DF) for $1,500 at CompUSA
• Vizio 52-inch LCD TV (unnamed model) at Sam’s Club for $1,889
• Sharp 52-inch 1080p LCD (LC-52D64U) for $2,200 at Circuit City

Plasma HDTVs

We saw a lot of deals on Panasonic models. Though we have not tested all of the sets on special, models from this brand have consistently been among the best in our tests.

• Panasonic TH-42PE7U 42-inch 720p plasma for $900 at Best Buy
• Panasonic 42-inch TH-42PX75U 720p plasma (its 50-inch sibling was a CR Best Buy) for $1,000 at CircuitCity
• Panasonic 50-inch 720p plasma (unspecified model) for $1,200 at MicroCenter.
• Panasonic 720p 58-inch plasma (unspecified model) $500 off at Costco

Other good deals in plasmas:

• LG 42-inch 720p plasma (42PC5D, a CR recommended model) for $900 at Sears
• Philips 50-inch 720p plasma (unspecified model) for at Wal-Mart for $1,398
• Samsung 50-inch 720p plasma (HP-T5044) for $1,300 at CompUSA ($100 cheaper than Best Buy, Circuit City, or Sears)
• Vizio 50-inch 720p plasma (unnamed model) for $1,000 at Costco

Rear-projection HDTVs

• Mitsubishi 65-inch 1080p DLP rear-projection HDTV (WD-65733, a follow-up to a discontinued model) for $1,500 at Best Buy

It's likely that many retailers will follow Black Friday promotions with still more sales. If you don't get the deal you're looking for, keep checking our Electronics Blog, ConsumerReports.org site and others for new deals, additional promotional events, and online specials as we get closer to Christmas. And next year, it will likely pay to start checking for Black Friday bargains two weeks before the actual holiday.

—James K. Willcox