Macworld 2008: Preview
Apple goes into Macworld Expo, the annual party, love fest, and religious revival for the Cult of Mac, which opened today in San Francisco, following a year that's had a few fizzles (Apple TV, the first release of OS X Leopard, 10.5), one big hit (the iPhone) and under-the-radar sales growth of 40% for Mac desktops and laptops. The one adjective that no longer describes Apple is "beleaguered."
While analysts don’t see the same kind of explosive growth for Apple this year, they still hope a few compelling new products and services will keep the company on a growth track.
I do believe Apple will deliver. My first clue was this week's pre-event announcement of a new MacPro tower and XServe, powered by 8-core Intel Xeon processors, offering 2.3 times the speed and raw horsepower as the dual, quad-core 3.0 Ghz machines being sold only a month ago. If they couldn't wait one week to announce this, it often indicates they have so many other things to show us, there simply wasn't room in the Keynote program to hold it all.
Below is a distillation of predictions, hopes, and wishes from the amassed Mac pundits and bloggers for Keynote 2008:
Movie rentals in iTunes—Fox and Disney are reported as already signed on and almost everybody wants the "One More Thing" to be—at long last—the entire Beatles collection, made available at the iTunes Music Store (iTMS). (If that happens, no one will be crying over the loss of Universal.)
Improvements to iPhone: A 16GB, 3G model, with no limits on cell service provider—we can certainly dream, can't we? Also rumored is an iPhone SDK (software development kit), which would mean that there would be a market for third-party software. We might even see a demo of 3rd-party apps—something developers were clamoring for most of last year.
Office 2008—slam-dunk #2, as Amazon is already taking pre-orders. I expect someone from Microsoft will make the official announcement during the Keynote. (I'll write more on Office later in the week, when I get to see it for real.)
Leopard 10.5.2—this is almost a slam-dunk, as the Developers Cut is already making the rounds. There are at least 75 fixes and feature additions in the works, and this would be a perfect time to announce their deployment.
New Cinema displays with touch-screen and built-in webcam—possibly 24-, 27- and 30-inch models, an upgrade that is long overdue.
Blu-ray drives in some Macs—a rumor that is growing some legs, now that Blu-Ray seems to be winning the format war, and there is going to be a growing need to handle HD content.
Ultraslim notebook/touch tablet—this is the biggest rumor to make the rounds, and highly likely: Apple fills out its laptop line with an ultra-thin notebook, running on flash memory instead of a hard drive, sporting a 12-13 inch touch screen, which could possibly fold over to become a tablet Mac.
Final Cut Studio update—not likely, but definitely overdue, considering the plethora of new digital camcorders that have hit the market
Apple TV "2.0"—look for a "reboot" of this product, with new features, more storage, and built-in compatibility with iTMS movie-rental.
If you are not attending this year, here is a link to sites offering live blogging of the Keynote (SFW). Stay tuned!
—Thomas A. Olson
Thomas Olson, the Publishing Systems Administrator for Consumer Reports' Editorial, Design, Production and Pre-Press groups, has been a Mac enthusiast since 1984.










