The new banner on the Apple web page reads, “The first 30 years were just the beginning. Welcome to 2007.” Thus we begin the annual Macworld Expo at Moscone Center in San Francisco, with perhaps a feeling of just a little extra expectation.
The tone for the Conference and Expo, as always, is set by the Steve Jobs Keynote address, on Tuesday, where Apple’s CEO lays out the course for the company’s product line for the ensuing 12 months. As this year’s keynote has been extended to a full two hours, many have theorized that Apple may be planning to enter new markets, and announce new products or services in that regard. As usual, in ramping up for this event, Mac bloggers and professional digerati alike fall all over themselves trying to best predict what hot new things Apple might astound the world with this year. Fortunately, I read all this material, so you wouldn’t have to, and hopefully mined the best of it. Below is what I feel to be the best collective estimate as to what may be announced at Tuesday’s Keynote:
Sales figures: According to Goldman Sachs, Apple Computer is likely to announce that, during first quarter 2007 (which just ended December 31st), there were sales of 1.8 million Macs - 1.1 million of which were notebooks. If iPod and iTunes Music Store figures follow proportional upward trends, Apple will have had a very profitable holiday season.
iTMS expansion: The ITunes Music Store may expand its available film library with the addition of more movie studios. There may be a direct link via iTV
iTV: A potential challenge to Windows Media Center, this $299 device is a living room appliance that connects your digital media content with your television. We may expect a demo and a ship date, if it’s not actually available the day of the show.
OS X Leopard: The newest version of Apple’s flagship OS was actually previewed to developers last summer, so we should expect at least a ship date, and a demo of all the features introduced earlier (Time Machine, Spaces, Core Animation), plus perhaps some “secret features” they’ve been keeping under wraps.
Video iPod: There is a lot of expectation for a new, full-video iPod, with a larger screen, a new form factor, and perhaps a new touch-screen interface, although there have been doubts expressed as to whether this product will be available during Macworld itself.
New desktop displays: Overdue for an update, they would presumably be larger, brighter, and sport built-in iSight cameras, so desktop users can have the same videoconferencing capability as their MacBook Pro carrying brethren.
8-core Mac Pro: While it is known that there is a new 8-core chip for high-end Mac Pro towers under development, it may not be ready before spring. While this will initially appeal to a relatively small market of high-end digital imaging pros, a demo of the raw horsepower would nevertheless make the Keynote crowd ooooh and aaaaah appreciatively.
Application upgrades: Figure on an “iLife 2007” update with some feature additions as a near certainty. But the real news will be if an upgrade to Apple's “iWork” suite includes a long-awaited spreadsheet and perhaps a database application. If this included universal translation of the most common document formats, it would put Microsoft’s Mac Business Unit in the hot seat for failing to ship a Mac version of MS Office 2007 when the Windows version ships at the end of this month. Expect as well a demo and a ship date for Adobe’s CS3 suite of products, with lots of new features and a Universal binary for Intel and PowerPC-based Macs.
One More Thing: While an Apple-branded digital Swiss Army Knife, including iPod, iTunes, cell phone, PDA, and probably a corkscrew, has been anticipated and wished for by the Apple faithful for several years, this year seems to be the closest yet to seeing that reality, according to the various oddsmakers. To give it the “must-have wow-factor,” though, it would require something that’s either transformational or very “disruptive” in terms of its functions or its distribution and marketing models.
Although Apple will undoubtedly show a lot of great — and profitable — products on tap, and the company was named “Marketer of the Year” in 2006, not everything has been rosy of late. With a shareholder lawsuit over the recent stock option scandal, a second suit filed last week over the proprietary iPod-iTunes link, and a hacker group promising an “Apple bug a day” throughout January (followed by another coder promising a month of daily bug fixes), Steve Jobs probably feels fortunate that his Keynote programs don’t include a question and answer period.
— Thomas A. Olson
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