In China, an iPhone will run you $730 (Wi-Fi not included)

And you thought your cell plan was expensive. The iPhone, released last week in China, will cost upwards of $730 per unit, reports the Wall Street Journal. Oh, and that doesn’t include Wi-Fi. Unsurprisingly, the Chinese aren't exactly fighting tooth and nail to get their hands on one.

From the WSJ:

“Hundreds of people braved cold and rain to attend a Friday night party thrown by China Unicom (Hong Kong) Ltd., the state-owned carrier selling the iPhone, at a Beijing shopping center. Still, the crowd seemed subdued compared with the thousands who turned up at stores when the iPhone was introduced in markets such as the U.S. and Japan, where it quickly sold out in many locations. As of Sunday night, stores around Beijing still had the iPhone in stock.

“Apple and Unicom charge $730 to $1,020 for the iPhone, not including discounts on service, making it more expensive than gray-market iPhones in China and legitimate iPhones in many other markets. And an important feature, Wi-Fi Internet service, has been disabled on Unicom's iPhones to comply with Chinese government rules."