LCD TVs: Lower prices, new features help fuel sales despite a slow economy
While the on-going recession has taken its toll on sales of any number of consumer products, LCD TVs have so far bucked the trend by continuing to sell well. In fact, according to Austin-based market research firm DisplaySearch, for the first three months of the year LCD TV shipments in North America were 26 percent higher percent higher than they were a year ago. (Note: DisplaySearch upped its shipment numbers from 23 million to 26 million units since the release, above, was released.)
Why are LCD TVs continuing to sell so well? Certainly the transition to all-digital TV broadcasts has helped, as many consumers have opted to replace older analog sets with newer models with built-in digital tuners. Others may have decided to forgo an expensive vacation in favor of a new big-screen TV and more time with the family at home. But lower prices, better performance, and compelling new features are all certainly playing a role in LCD TV sales continuing to rise despite the economic downturn.
As we report in the August issue of Consumer Reports, LCD TVs aren’t just cheaper—they’re also getting incrementally better, so much so that 21 of the 25 sets in our Select Ratings in the issue are recommended. They’re also adding new features, such as access to Internet content, that go beyond the traditional TV viewing experience. Sets are also sporting slimmer and more stylish designs.

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