HD DVD buyers get some relief

If you're one of the unfortunate souls who succumbed to the lure of a low-priced HD DVD player instead of a more expensive Blu-ray model, take heart: Several major consumer electronics retailers are offering refunds and credits that could help mitigate your pain over the demise of the HD DVD format.

Now that Circuit City's offer—full store credit for the return of a player—has expired, the best remaining deal we've seen is from Wal-Mart, which similarly offers to refund the full sales price of an HD DVD player to customers who purchased a player on or after November 1st, 2007. You need to have the sales receipt and return the player to the store, but you don't need the original packaging. But act soon, as the offer expires April 30th. A company spokesperson told me Wal-Mart is considering some other promotional high-def offers, but they'll probably be later this spring due to the current short supply of Blu-ray players on the market.

At both Amazon and Best Buy, you can get a $50 store credit, and don't even have to return the HD DVD player (you're essentially getting $50 for the trauma of backing the wrong format). At Amazon, those who purchased an HD DVD player directly from the online retailer (and not one of its third-party affiliates) prior to February 23, 2008 are receiving emails with a promotional code for a $50 credit good toward future Amazon purchases. The code is valid through April 9, 2009.

Best Buy's deal—a $50 store gift card— applies to those who purchased an HD DVD player (or an HD DVD add-on for the Xbox 360) before Feb. 23, 2008. The retailer said it's proactively identifying those customers through its Rewards Program, extended service plan documentation and BestBuy.com purchases, and will mail gift cards automatically by May 1st. Others can call Best Buy (1-888-BestBuy), as long as you have a Best Buy receipt or credit-card information to serve as proof of purchase. The offer appears to be good through the end of the year.

If you're a two-time high-def loser—you not only bought an HD DVD player, but got it from a retailer who isn't participating in a return program—Best Buy still feels your pain. The company is accepting HD-DVD player trade-ins, regardless of where it was purchased, via Best Buy's online trade-in center. Though the offer isn't as generous as a full refund, at least it's something you could use toward the purchase of a Blu-ray player. To find out what you'd get for your HD DVD player, visit the Best Buy online trade-in site at https://www.bestbuytradein.com/bb/. And Best Buy customers can essentially double-dip, accepting the $50 gift card, and then trading the player in for additional store credit.

—James K. Willcox

Comments

[helpmeee]

need to find a store selling tivax, stb-t9, in cny area

[hankbuyer]

Nowadays DVD Players are so cheap, I've got a one inside each room in my house. It's amazing that 3 years ago they were couple times more expesnsive. That's because new technology is comming more popular - DVD with Blue Ray are taking advantage on a market.