Wal-Mart Black Friday Ads Lack Last Year’s Fireworks

After weeks of speculation, Wal-Mart unveiled its Black Friday ad early this morning, and while it isn’t short on great buys—including, for example, a sub-$800 42-inch 1080p LCD and a sub-$1,400 50-inch 720p plasma—it seemed to lack the punch of last year’s promotion, which triggered severe price drops on a highly rated Panasonic 42-inch plasma HDTV.

This year, TV promotions are centered largely on models from Polaroid, a secondary brand whose models haven’t done particularly well in CR’s HDTV Ratings. For example, as part of a Friday-only, 5:00 a.m. to 11:00 a.m. doorbuster sale, Wal-Mart is offering a 42-inch 1080p Polaroid LCD TV for $798, while a 32-inch 720p Polaroid LCD TV is priced at $448. Other TV deals good only during that time include a $448 26-inch Polaroid LCD TV/DVD combo, and a $198 Emerson LCD TV.

For those looking a set from a major brand, Wal-Mart has a 50-inch Philips 720p plasma for $1,397, a $1,196 46-inch 720p LCD model from RCA, a 37-inch Sanyo LCD TV for $847, and a 32-inch Samsung LCD set for $796. While we don’t know the specific models, Samsung has consistently been one of the top-rated LCD brands, and Philips’ plasma models have typically been very good. LCD models from RCA and Sanyo haven’t done quite as well, although both have been solid performers that are often good values.

Other electronics sale items include:

• a $198 Panasonic DVD camcorder
• a $145 Magnavox DVD recorder
• a $30 Magnavox upconverting DVD player
• a $50 8-inch portable DVD player from an unspecified brand
• a $129 Garmin StreetPilot c330 portable GPS
• a $199 8.1-megapixel Nikon Coolpix S51 digital camera
• a $149 Polaroid 8-megapixel camera and 6-inch digital photo frame bundle
• a $50 8-inch digital photo frame from Venturer
• a $119 HP digital camera (5megapixel) and printer bundle
• a $398 Compaq Presario desktop PC with 1GB of memory and a 17-inch monitor
• and a choice of either a 15.4-inch AMD Turion-powered notebook PC or an Athlon-powered desktop PC with a 19-inch widescreen monitor—both from Dell—for $598.

In addition to these advertised specials, Wal-Mart says it will have “secret” in-store specials for both Friday and Saturday, which will be revealed on the walmart.com website on Thanksgiving day. The chain’s Black Friday specials are good only while supplies last, and a disclaimer mentions that brands could vary by store.

—James K. Willcox