Macworld: Apple's not just a computer company anymore

In a lengthy presentation that barely touched on the company's traditional computer products, Apple CEO Steve Jobs wowed the faithful earlier today with the introduction of several new products — and a new company name. Banishing the word "Computer," Jobs declared that the company will henceforth be known simply as "Apple, Inc." The new identity seemed fitting for a company now known more for the iPod than for its computer products. And the devices introduced by Jobs at the Macworld Expo — the $299 Apple TV networked media player and the long-awaited $499 iPhone (pictured) — certainly position the company even more firmly in the consumer electronics camp. We'll have a detailed report on everything Apple later today. In the meantime, remember the name: Apple, just Apple.

— MP

Technorati tags: apple, macworld, steve jobs, iphone, ipod, apple tv, itv

Comments

[Friedrich W. Altenhain]

The new Apple TV should have "full HD" which is not

the case right now.

[Dr. Iz]

Perhaps this will be the year that the home audience gets the choice and freedom we have always deserved.