2009 Suzuki SX4 to have standard GPS
Suzuki has announced that it will offer in-car navigation as a standard feature on the 2009 Suzuki SX4 Sport sedan and front-drive SX4 Crossover hatchback models. This is the first time a manufacturer is including integrated GPS navigation in an entry-level vehicle in the United States.
The navigation system is based on the Garmin Nuvi 700 series portable navigation device (PND). The Suzuki version, called T.R.I.P (Travel, Real-time traffic, Information, and Play) will offer a 4.3-inch touch-screen display with preloaded maps and millions of points of interest (POI), such as restaurants, hotels, ATMs, and gas stations. Suzuki has customized the POI database by adding recommended destinations such as music venues, surf spots, and other activity-focused attractions.
Buyers will be able to upgrade to a more premium navigation system, adding Bluetooth capability and Microsoft Network service—which offers real-time traffic, weather, and gas prices. Suzuki will launch a community Web site to share and download destinations and recommendations among other SX4 owners.
The system will be integrated into the audio system, which automatically lowers the volume of the radio or CD when the navigation system is giving a verbal instruction. Additionally, the Microsoft antenna is integrated into the vehicle’s antenna to continuously receive new data with the premium version.
The Garmin device can be removed from the dash-board docking station, and Suzuki advises that it could be replaced/upgraded in the future by the car owner with another similar Garmin unit. The Garmin Nuvi 700 series has performed well in our ratings (available to online subscribers) of portable devices.
Suzuki decided to add this system after hearing feedback from current SX4 owners that navigation is the most desired feature in their next vehicle. In-car navigation systems from the factory can cost $1500-$2000, or be a part of an even more expensive technology package.
Suzuki has not yet released pricing for the 2009 SX4 line, but says it will have a base price of under $16,000, signaling a potential price increase. The SX4 Sport starts at $14,270 and the SX4 Crossover at $14,770, plus $625 in destination charges. For comparison purposes, you can buy a portable Garmin Nuvi 700 series device for around $600, so with a possible increase in base price, you may be paying for the system, after all. (Suzuki will not announce pricing until closer to on-sale date this summer.)
The docking station concept is an exciting one, as it could allow users to choose the level of GPS they want and potentially upgrade it in the future, allowing for new features to be brought to the car. It is conceivable that docks could become the navigation equivalent of iPod connectors, allowing consumers to choose the device and upgrade as desired. Of course, this would require the adherence to standards. With Garmin accounting for half the U.S. market, it is a possibility. Toyota is experimenting with a dock application in the 4Runner SUV. Although Toyota offers a DVD-based navigation system on the 4Runner, the Urban Runner model includes a removable TomTom portable navigation device.
Clearly, consumer interest in GPS-enabled devices is on the rise, and we expect to see more creative solutions in the future.
What solutions would you like to see? Post your thoughts in the comments below.
































