
Fiat-based platforms will have a big influence on Chrysler’s small and midsized products, based on a multi-hour presentation given today to the industry, media, and anyone else who wanted to monitor. Chrysler currently has no small cars, but by 2014, they will have three models based on two Fiat platforms, one being the 500.
The biggest platform shift is in the larger segments. According to Chrysler, this now has eight different platforms:
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By 2014, nine different products will stem from just two platforms – and one of those platforms is exclusive to the Wrangler. The Wrangler’s product line and reach will be extended, with major product modifications in both 2010 and 2011. Wranglers have an iconic image, they sell well, and their low-tech design is likely provides a handsome profit. While they perform well off-road, Wrangler’s don’t perform well on the road or in CR’s Ratings; the Wrangler is currently our lowest-scoring vehicle.
Wrangler aside, this means that eight products, covering vital products like midsized sedans and small and crossover SUVs, will all come from one Fiat Group platform. (Given that Dodge said that the Viper will be redesigned, perhaps this slide shown here from the presentation is short a platform for that low-volume street rocket.) While the decision isn’t finalized, the midsized Dakota may move to a unibody platform, like the Honda Ridgeline.
Moving to larger products, things remain pretty much status quo. Those platforms will continue to be sourced from Chrysler, with a large sedan platform (300, Charger, Challenger), a minivan platform, and another midsized SUV platform (Grand Cherokee, Durango). The Ram brand keeps its own platform—no surprise.
The first domestic-badged Fiat-based product is expected in 2012, a compact sedan sold by Dodge. That year will also bring Ram-badged large and small commercial vans, filling the big hole left from the Mercedes/Freightliner-shared Sprinter.
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Tom Mutchler