Toyota, Lexus get new telematics system

Toyota is launching a new telematics system called Safety Connect to replace Lexus Link, a rebranded version of General Motors’ OnStar service.

Rolling out beginning with 2010 Toyota and Lexus models, Safety Connect will offer subscribers a menu of services similar to OnStar’s, including emergency crash notification and assistance, stolen vehicle locator, and roadside assistance. Like all telematics systems, Safety Connect uses a combination of cellular telephone, GPS, and computing technology to track vehicle location and communicate with a call center.

In the event of a collision serious enough to deploy air bags, the system will automatically notify the call center and report the vehicle location. An operator will then call the car to speak with occupants and determine what help is needed. If the operator is unable to speak with anyone, emergency personnel will be dispatched. Subscribers also will have the option of calling the center anytime with the push of a button for roadside assistance.

Lexus owners will have the option of upgrading to Lexus Enform, which adds services like weather reports and turn-by-turn directions. Users can contact the call center and ask an operator for directions to a specific address, nearby gas station, restaurant, or other location. The operator will then download turn-by-turn directions to the car.

Lexus Enform subscribers will also have the option of sending directions to their vehicle from any computer. Once they log into their account, the eDestination feature will allow owners to ask for directions to a specific address or access the same point of interest database used by Lexus’ navigation systems.

Prices and specific vehicle availability for Safety Connect and Lexus Enform have not yet been announced. A company representative said Lexus Link subscribers will be able to continue to use that service for the life of their vehicles. The Lexus Web site lists Lexus Link as a $900 option, with a $199 annual subscription. Adding turn-by-turn directions costs another $100 a year. In contrast, OnStar is standard equipment on most new GM vehicles, and its Directions and Connections plan is $299 a year.

To learn about the latest, high-tech road trip gear, check out our mobile electronic guide. There you can learn about the latest options in car audio systems such as satellite and HD radio, and MP3 connectivity; GPS navigation systems including Ratings of the latest models; and car video systems to help you take the show on the road.

—Jim Travers

Comments

[Brian]

Will these calls be handled in the USA? If so, where will the call center(s) be located? The OnStar call centers are located in the USA and Canada. Thanks for any insight you can provide!