Ford trucks redefine mobile office
A new competitor to the rugged Panasonic Toughbook laptop was introduced in Chicago—the Ford F-150. Ford unveiled an integrated, computerized office for commercial users, with more technical partners to thank than a NASCAR team. Together, Ford and this high-tech cabal have assembled a powerful suite of tools that can help manage businesses on the road.
Here’s a quick look:
Computer: An in-dash computer with high-speed Internet access via the Sprint mobile broadband network is integrated in the center console space used by typical double-DIN stereos. It uses a 6.5-inch, touch screen, and it includes a wireless keyboard and mouse. The computer has two gigabytes of memory, plus a slot to add a memory card and a USB port.
The computer works with Bluetooth-enabled mobile phones, offering hands-free calling with push-to-talk voice recognition, access to user phonebooks, and the ability to receive text messages. More significantly, it allows access to a home or office computer from anywhere. Files can be transferred and even printed in the truck via Bluetooth.
Tool Link: Yes, even power tools are becoming computerized. By placing a Radio-Frequency Identification (RFID) tag on tools, or other equipment, the truck can inventory the equipment loaded in the bed. Conversely, the user can program lists of equipment needed for specific jobs, and the Works system can verify that everything needed is on board.
Crew Chief: Fleet owners and managers can use this telematics and diagnostic tool to monitor vehicle 
locations and condition. Using the integrated Garmin navigation system, drivers can see their fleet in real-time on the dash display. And they can confirm the tool inventory, to make sure they have the right equipment onboard. Because the computer is integrated into the vehicle electrical architecture, it can tap a wealth of information. It would know if a tire is low, or an oil change is due. Further, it can be programmed to alert if a vehicle is idling excessively. To aid the back office, it can deliver detailed fuel reporting to calculate consumption and taxes. All this information can also be accessed from a desktop computer.
Cable lock: Developed with Master Lock, the non-electronic Cable Lock system is essentially a recoiling cable in the bed that can be looped through tools to protect them from theft. Not high tech, but handy.
All four Ford Work “Solutions” will be available this fall on the new 2009 Ford F-150, F-Series Super Duty trucks, and 2009 E-Series vans. Several of the features will be available for dealer installation to upgrade Ford trucks model years 1997 to present, including the core computer system.
No pricing has been released, but a Ford representative said the aim is to keep the basic package within the pricing range of their current factory navigation systems. Translation: $1,500-$2,200. Of course, the customer will be responsible for monthly Sprint mobile fees. Each feature, like Tool Link or Crew Chief, will cost extra. In some cases, additional equipment will be needed, from RFID readers to transponders for other vehicles. The full Works computer is not necessary for the entire fleet to be linked.
To me, Ford Works is to Sync what the iPhone is to the iPod Shuffle. Cool stuff, indeed.
Read our complete coverage of the 2008 Chicago Auto Show.
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