New car trends forecast a new world of color

Even though new colors are constantly being developed as discussed in a previous blog, the road isn’t a rainbow just yet. For the past few years, silver has been the most popular vehicle color, according to a recent DuPont automotive color study. (DuPont is a provider of automobile paint finishes.) Silver has been the top choice since 2000, when it replaced green. According to PPG Industries, silver leads the spectrum in all categories. However, in the truck category, white is a very close second.

According to the Color Marketing Group (CMG), overall color trends for 2007 are inspired by the environment. They include nature-like greens and blues as well as natural earthy neutrals. On the other end, rich reds and glowing oranges are popular this year, as well.

Color experts develop trends a few years in advance, so that means they are working on vehicles for the 2010 model year and beyond. So, what can we expect in the future? The DuPont study notes that the palette is shifting with an increase in blending color such as hints of color in the neutral shades and brighter, high chromas for smaller, sportier vehicles.

PPG Industries forecast for the 2009-2010 model years includes an evolution of popular shades. Blue will increase in popularity with an update to the classic blues, which will feature some hints of iridescence and silver highlights. Environmental, nature-inspired greens, which represent the consumer interest in “green” products, will become increasingly common. Other predicted trends include naturals and metallic colors such as copper and bronze; deep burgundies and bright reds; and neutrals, which is comprised of silvers, blacks, and whites, with a new focus on metallic effects. Colors with special effects and new color formulations will also be shown.

With the palette expanding, it may be more difficult than ever to select a color, especially with possible choices in finish. Even though color is important to many people when choosing a new vehicle, there are many other steps to buying a new car. Check out Consumer Reports model overviews and Ratings to find out how cars rate in our tests and which one is the best for your needs. Once you decide on the right car, then you can determine whether you’ll be driving something bright and bold, calm or cool, or maybe a combination of both.

--Liza Barth

Comments

[Sashazur]

It's been my experience that regardless of the palette "du jour", higher end cars always tend to offer mostly restrained and traditional colors, whereas cheaper cars tend to have brighter, more "fun" colors. Every single time I've purchased a new car (usually a mid-range vehicle, neither budget nor luxury), I've always been disappointed that I couldn't get a "cheap car" color.

[Sue F]

Let's call "Silver" what it really is... Gray. I think most car colors are pedestrian and boring. If you do a quick survey when stopped at a traffic light, most of the cars are either gray, white or black. What does that say about us?

[David]

Contrary to the report, I don't see "green" shade coming back anytime soon, save for the "lime green" shades of Porsche's high-end street legal race cars and the likes of Lotus.

As for the yellow, orange, red shade, I think more orange type of colors are coming into market. Again, these are more limited towards the sports end of the car area.

In the main stream side, blue hue already made a come back and more and more blue shade are getting into the market. It seemed that the blue tune these days have a silver tint or silver-blue/blue-silver combination to it.