Scion's virtual customers
Scion customers are nothing if not a wired bunch. To plug into these virtual Web denizens, the company's Web site, scion.com, offers all kinds of social opportunities, including links to forums, Scion-sponsored concert schedules, and a whole section devoted to "culture."
If all that isn't enough to keep their keyboard-happy audience entertained, Scion recently announced a new Web site, want2Bsquare.com. The site offers cool graphics, interactive Flash playthings, and a game where players can win prizes like flat-screen TVs. The buzz-driven site has been such a runaway success that Scion says they're getting a 15 percent increase in visitors every week.
The only problem is that some visitors apparently want to be square so badly that they're spending up to 20 hours a week on the site in an area ironically labeled "Wasteland." I'm no marketing whiz, but one would think that would leave little time to shop for--or earn the money to pay for--actual, real-life Scions.
Posted by: Dee Mullen | Jul 29, 2008 7:33:30 PM
It sounds like their marketing strategy can result in a big swift kick in the behind when it comes to sales... but at the same time, computer geeks tend to have computer-related jobs which gives them even more time to sit in front of their machine and browse the net than the regular joe. Also, 20 hours a week translates into roughly 2.86 hours a day spent on the internet, which is probably about how much time the average person spends a night watching television instead. So my question is... Do you really think this website is a potential problem to sales?