Mellencamp strikes a chord

Back in November, we commented on the challenges the domestic automakers face, underscored with the John Mellencamp soundtrack from a Chevrolet ad campaign. (Read "Little ditty 'bout selling Chevy trucks" and "Little Chevy truck ditty, part 2.")

If this marketing effort still strikes a chord for you, there is interesting insight from Mellencamp himself in this Reuters interview.